| "A consumer trend toward purchasing premium products is providing a breath of fresh air to the filters category as the high-end of this line seems to be gaining increasing levels of customer acceptance," says Aftermarket Business (May 1997). |
| "‘There’s opportunity there in the premium quality’ lines, says Steve Bugoski [of Purolator], who notes that 20 percent to 50 percent of consumers will buy a premium oil filter right now. ‘That’s the hot thing right now,’ he explains." |
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Why? "For increasing numbers of drivers, the filters category presents a passion for premium parts that consumers can indulge." Engines are too complex for many motorists to maintain, but they can choose their filter. Choosing a premium filter satisfies an urge some motorists feel to do something good for the car. The unique proven design and superior materials of AMSOIL filters provide the improved filtration motorists want. Amsoil Full-Flow Oil Filters Are oil filters up to the extended drain intervals automakers want? Yes, if they’re AMSOIL Full-Flow Oil Filters. AMSOIL Full-Flow Oil Filters feature a lofted fiber element which gives the filter over 30 percent more capacity and 35 percent longer life than conventional oil filters have. They’re made to last 12,500 miles or six months, whichever comes first. AMSOIL By-Pass Oil filters Particles as small as 5 microns cause engine wear, but conventional full-flow filters capture particles no smaller than 20 microns. The AMSOIL Spin-On By-Pass Oil Filter contains a stacked disc element with absolute filtration efficiency (the smallest particle a filter captures with a 98.67 percent total volume success rate) of 3 microns and nominal efficiency (smallest particle caught with at a 50 percent rate) of less than I micron. The AMSOIL By-Pass also removes water from circulation, leaving oil analytically clean. AMSOIL Dual Remote Oil Filtration System The patented Dual Remote Oil Filtration System pairs an AMSOIL Full-Flow Oil Filter and an AMSOIL By-Pass Oil Filter for replacement of the engine’s standard oil filter. The system provides superior filtration efficiency, increased oil capacity and optimal accessibility and allows use of larger filters. Increased oil capacity helps oil last longer by reducing the stress-to-oil-volume ratio. Similarly, larger filters last longer than smaller ones. The ‘remote’ mount allows the system to be placed anywhere there’s room in the engine compartment, regardless of the original filter site. No more hard-to-reach oil filters makes changing filters quick and easy for superior engine protection – and superior filter sales. |
| Copyright ©AMSOIL Service Line, July 97 |
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